Marico Boosts Data Transparency & Planning Efficiency with Procuzy

About Marico 

Marico Limited is a leading FMCG company, known for its high-quality consumer products. With over 1,000 employees and a significant market presence, Marico sought to enhance operational transparency and streamline its data management processes.

• Industry: FMCG
• Company Size: 1000+ Employees
• Location: India
• Annual Turnover: ₹10,000 Cr+
• Features Used: Dashboards & Reports, Inventory Management, Data Analytics

Main Challenges

• Manual Tracking: Reliance on Excel for operational tracking led to inefficiencies and errors.
• Limited Data Verification: Lack of a centralized database made it difficult to maintain accuracy and transparency.
• Planning Complexity: Advanced planning processes were initially difficult to manage due to fragmented data.

Solution by Procuzy

Marico implemented Procuzy to replace Excel-based tracking with a centralized, automated system that enhanced data verification and transparency. With customized dashboards and reporting tools, Marico improved planning efficiency and leveraged accurate data for annual statements. The transition, including data upload and team training, was completed within a month, ensuring smooth adoption across departments.

Benefits

• Improved Data Accuracy: Eliminated manual errors and ensured real-time verification.
• Enhanced Planning Efficiency: Better insights and transparency enabled more effective strategic planning.
• Seamless Adoption: Successfully implemented within one month, with full team adoption.

Conclusion 

By integrating Procuzy, Marico transformed its data management and planning processes, significantly improving accuracy, efficiency, and operational transparency. The shift to an automated system positioned Marico for smarter decision-making and long-term business success.